Why is there confidence in increasing the customer flow?
"I've been in marketing since 2009. At that time, SEO promotion was very effective. It was enough to buy the right links and the number of orders increased. Then the era of social networks and contextual advertising began. A good VKontakte account and effective advertising gave amazing results.
In 2017, the era of Internet promotion ended and the era of digital marketing began, it differs in that the coverage of the target audience and the search for effective channels of attraction began to be at the forefront, because there are more of them, and each of the channels of attraction can serve a specific purpose. For example, promotion on maps (it was not relevant in March-April-May 2020) is ideal for instant search of services in the place where the client is located.
Facebook ads can attract visitors with certain behavioral characteristics (A woman 35-36 years old, recently arrived from London, loves her dog and is crazy about Kant). The email newsletter allows the store to send its existing customers only promotional products and discounts for certain segments, and so on.
The ideal link in marketing in 2021 and 2022 was indicated above, from the first contact to the payment of the order, taking into account the constant growth in the number of orders due to an increase in the number of channels for attracting and increasing the number of orders from regular customers (It does not work everywhere, for example, a regular customer in a home appliance repair company is not very good 😄).
There have been 3 digital revolutions, 2 economic crises and one currency depreciation, and at such moments it is important to remain calm and reasonable, to understand what needs to be done and what will never work anymore. Confidence and experience gives you the right to rely on me as a marketer and a full-fledged partner in our deals - business in the Russian Federation."😄.
In 2017, the era of Internet promotion ended and the era of digital marketing began, it differs in that the coverage of the target audience and the search for effective channels of attraction began to be at the forefront, because there are more of them, and each of the channels of attraction can serve a specific purpose. For example, promotion on maps (it was not relevant in March-April-May 2020) is ideal for instant search of services in the place where the client is located.
Facebook ads can attract visitors with certain behavioral characteristics (A woman 35-36 years old, recently arrived from London, loves her dog and is crazy about Kant). The email newsletter allows the store to send its existing customers only promotional products and discounts for certain segments, and so on.
The ideal link in marketing in 2021 and 2022 was indicated above, from the first contact to the payment of the order, taking into account the constant growth in the number of orders due to an increase in the number of channels for attracting and increasing the number of orders from regular customers (It does not work everywhere, for example, a regular customer in a home appliance repair company is not very good 😄).
There have been 3 digital revolutions, 2 economic crises and one currency depreciation, and at such moments it is important to remain calm and reasonable, to understand what needs to be done and what will never work anymore. Confidence and experience gives you the right to rely on me as a marketer and a full-fledged partner in our deals - business in the Russian Federation."😄.
